excellent essay on self-promotion

Douglas Clegg had this posted up on his LiveJournal this morning. If you’re a writer, go read it!

When Promoting Your Book: Choose Your Own Adventure

Here we go. Two sets of “Top Five Things Not To Do/Top Five Things To Do — When Promoting Your Book.”

All of these I either learned the hard way (the only way to learn!) or else experienced second-hand with some sense of either embarrassment or schadenfreude.